All advertising for new cars will have to carry cigarette-style “health warnings” about their environmental impact, under a European plan to force manufacturers to reduce carbon dioxide emissions.
Companies that produce the most polluting cars will also have to pay penalties of up to £5,000 per vehicle, with the proceeds used to reduce the cost of the most efficient cars.Advertisements in newspapers and magazines, will have to devote at least 20 per cent of the space to details about fuel economy and CO2 emissions. At the moment manufacturers have to include only basic mpg and CO2 figures in the small print. They do not have to explain what the numbers mean or provide any comparison.
Read the rest of The Times article ‘Carbon health warnings for all new cars.’
Thanks to Marc Morano for alerting me to this article.