Speaking from New York, Virgin Blue Boss Sir Richard Branson has said transport and energy companies must be at the forefront of developing environmentally friendly business strategies and has pledged to invest US$3bn (£1.6bn) to fight global warming.
Branson said he would commit all profits from his travel firms, such as airline Virgin Atlantic and Virgin Trains, over the next 10 years.
It seems that Branson recognizes anthropogenic global warming is an issue that can potentially be solved through new technologies and he plans to invest in new renewable energy technologies through Virgin Fuels.
This approach is consistent with the approach advocated by the Asia-Pacific Partnership on Clean Development and Climate. Also known as the AP6, this group includes ‘kyoto dissidents’ Australia and the US, as well as China, India, South Korea and Japan.
Together these countries account for about half of the world’s GDP, population, energy use and greenhouse gas emissions. The partnership was announced in Laos in July last year and they met for the first time in Sydney in January.
The AP6, like Branson, recognise that the solution to anthropogenic global warming is potentially in the development, sharing and promotion of new and improved technologies to reduce greenhouse gas emissions.
Of course this approach will also solve ‘the peak oil’ problem because once we move beyond our dependence on fossil fuels it won’t matter how much oil is left.