Yesterday, the RSPCA announced the appointment of a new CEO,
Chief executive officer of Greenpeace, Peter Mullins, becomes chief executive officer of the RSPCA national body.
… Mr Mullins said community education would continue to be a key area for the RSPCA’s work, but that he was particularly keen to explore new partnerships with animal industry peak bodies, local, state and the federal governments.
Mr Mullins also outlined a number of areas of concerns for the RSPCA, including effective implementation of the new Australian Animal Welfare Strategy.
“Long-term priorities, including pet identification and desexing, egg production methods and the live export of animals for slaughter, will also remain at the forefront of our work,” said Mr Mullins.
Mr Mullins currently lives in rural NSW and runs a Devon cattle stud in conjunction with his wife Margie.
He said, “Like many Australians, I have spent most of my life surrounded by animals that I care deeply about.
“I believe our national character is reflected in the way we treat the animals that share our lives.”
When Mullins was appointed CEO of Greenpeace in 2000 the media release stated,
“Mullins takes over the helm of Greenpeace with a membership base that has grown by 29,000 supporters to a total of 94,000 in the last 12 months, an increase of 45%. Launching the organisation’s annual report Inside Greenpeace today, Mullins said he looked forward to the challenge of leading Australia’s preeminent environmental group.
I wonder why membership grew so quickly over the 1999-2000 period and how it is tracking now.
Jennifer Marohasy BSc PhD is a critical thinker with expertise in the scientific method.
Does he condone the brutal clubbing of cane toads?
One trick adopted by some environmental NGOs, is to expand their childrens’ clubs, which leads to increased ‘family memberships’.
This brings more ‘warm bodies’ into their census, even though commitment by such members in political campaigns is fairly low.