WE are so connected to each other via the Internet, but so disconnected from reality when it comes to primary production including paper production. Indeed most Australians don’t know the first thing about farming or forestry. So, we are so susceptible to the slick, online, marketing campaigns from the mainstream multi-million dollar environmental lobby. Their campaigns are increasingly big on style, reinforce popular myths, and promise you redemption. In the case of an on-going campaign from the Wilderness Society this just involves you not buying Reflex brand paper.
But I’m sceptical.
My experience of Wilderness Society campaigns is that they are big on propaganda, usually focused on closing down an Australian primary industry, never acknowledge that these same industries produce good products, and never acknowledge that these Australian industries are as sustainable as anything in operation anywhere in the world.
According to advice from Timber Communities Australia…
“The Wilderness Society continues to make wrongful claims about the Reflex brand’s environmental sustainability credentials.
“AP’s Maryvale paper mill is certified to the Australian Forest Standard (AFS) for Chain of Custody (AS4707) while the Reflex brand is certified to both AFS and PEFC. AP sources more than half of its wood fibre supply from Hancock Victorian Plantations (HVP). HVP is certified by the Forest Stewardship Council (FSC). Native forest pulp logs used in Reflex is supplied by VicForests, an AFS certified company which complies with AS4708 – Forest Management.
“The Maryvale mill directly employs nearly 1,000 people and is the largest employer in Gippsland. The contractors that provide support services to the mill employ a similar number of workers so you should have little doubt as to the extent of damage the protesters can do to this industry if left unchecked.”
Consider supporting Reflex on Facebook here: http://www.facebook.com/profile.php?id=100002547909035
And I’m buying Reflex next time I buy paper.
1. Wilderness Society campaign against Australian paper
2. Australia’s Environment Undergoing Renewal, Not Collapse
http://www.ipa.org.au/publications/643/australia’s-environment-undergoing-renewal-not-collapse see pages 470 to 473 for Forestry
On Australian forestry and campaigns against it:
More here, and scroll for more…
And for those who enjoy the esoteric, scroll down here for parts 1-12 of ‘What is Wilderness?’ http://jennifermarohasy.com/tag/wilderness/